Development trend of Vietnam’s tourism industry

Tourism is an industry with great potential for development in our country. Every year, the tourism industry contributes a lot to Vietnam’s GDP. One of the great successes of the tourism industry is attracting a large number of international tourists. To be able to learn and promote tourism strengths, it is necessary to go deeply and understand the trends of tourism development in Vietnam.

Some characteristics and development trends of tourists coming from the international market to Vietnam can be mentioned:

Diversity in customer source structure

• Diversity of tourists: tourism is increasingly popular, not only rich people from developed countries travel, but all other classes, from many different countries are also increasingly participating in.
• Diversity in age: the elderly and new retirees travel more and more, so it is necessary to have special programs to serve the needs of this group of guests.
• Gender: Changes in roles and responsibilities in the family have increased the number of female guests, requiring establishments to improve and add equipment, supplies and services, schedules. tailored to the needs of female traders.
• In terms of type: more and more family groups are registering to travel with the full participation of members of all three generations of the family, especially children’s holidays, weekends and summer vacations.

Sustainable tourism is growing

This is the trend of international tourists to Vietnam, especially visitors from Europe, North America, Japan and Thailand. They have a high sense of and need for safety and health, so more and more people want to return to nature. Therefore, it is necessary to implement and focus on propaganda for environmentally friendly programs and services.

Tourism combines health and beauty services to develop

In response to this trend, it finds essential to create areas that are smoke-free, do not sell and serve spirits, supplement menus with enhanced vegetables, tubers, fruits with proven origin, low-fat dishes, sugar, low-calorie and low-caffeine beverages, strengthen health club organization with sports equipment, facilities, yoga studio, tennis court, mini golf course, swimming pool, jacuzzi , baths with mineral water, soaking in traditional Chinese medicine, places to sunbathe or massage rooms, etc. ; tourism services combined with modern medical treatment such as gout, diabetes, cardiovascular disease ..v.v.

Diversify types of tourism

International visitors tend to combine tourism with business trips. For example: beach vacation combined with conference, reward tourism combined with market exploration, short-term resort tourism combined with casino..v.v. requires establishments to diversify their products, such as creating a vacation program to visit historical sites in combination with visiting vegetable, tea and fruit tree farms, and organizing recreational activities at sea.

Self-sufficient tourism thrives

The trend of choosing self-designed tours, booking online; choose the service yourself, do not follow the package tour. The most personal travel is the food service. Therefore, travel, transportation and hotel businesses often combine to organize programs that only provide a part of tourism services, such as Vietnam’s national airline (Vietnam Airlines) which has successfully organized a package of products and services. Free and Easy products only include airfare, airport pick-up and 3 nights hotel. If there is a need, guests can continue to buy individual tours and other services at the destination. Thus, in order to support this trend, it is necessary to assist in improving the market access capacity of tourism promotion businesses and agencies with tools that are updated according to modern life such as mobile networks, Social networks like Facebook, Twitter, etc.